Last week, eight students from the Faculty of Computer Science and Technology at the University of Lomza participated in the intensive program “Digital Marketing & AI Beyond the Hype” at Academia Higher Education Colleges in Slovenia. Five days of workshops and practical sessions gave them the opportunity to work on a marketing campaign for a local company producing innovative toothbrushes.

The students gained experience in creating multimedia content and planning marketing campaigns using artificial intelligence tools, participated in consultations with experts, and prepared presentations for the company’s CEO and mentors. In the evenings, they explored the city, its culture, and history through guided walks and tours.

The students’ engagement and professionalism were highly appreciated by the organizers, which has already resulted in an invitation for the University of Lomza to participate in the next edition of the BIP, planned for May next year. It is an excellent opportunity to gain international experience and develop professional skills in a global environment.

We sincerely thank the staff of Academia Higher Education Colleges and everyone who supported the organization of this trip. We encourage students from IT, marketing, and technology programs to follow announcements and prepare for upcoming projects!